Go Pizza is a highly regarded pizza delivery corporation. To improve its services, the company thought about conducting a survey on customer satisfaction and needs. What is the best way to get responses from customers?
a. Provide a reply card asking for feedback along with the pizza at the time of delivery
b. Ask for email addresses every time a pizza is delivered and email each customer asking for feedback
c. Keep telephone numbers for each customer, call a day after a pizza is delivered, and ask for feedback
d. Save customer addresses and send each one a direct mail letter asking for feedback after a pizza is delivered
A
Communication & Mass Media
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