Account planner Jon Steel describes demographic information as the "body and soul" of the target audience

Indicate whether the statement is true or false

false

Communication & Mass Media

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Historically, the transformation of a technological invention into a mass medium that successfully reaches a mass audience has largely been the result of

A) trial and error. B) the clear vision of the inventor. C) a pre-existing need or specific purpose for the invention. D) a single massive infusion of cash.

Communication & Mass Media

Unlike a dyad, which consists of a single relationship, groups have many relationships. How many members are needed to form a small group?

a) Thre b) Five c) Six d) Four

Communication & Mass Media