Historically, the transformation of a technological invention into a mass medium that successfully reaches a mass audience has largely been the result of

A) trial and error.
B) the clear vision of the inventor.
C) a pre-existing need or specific purpose for the invention.
D) a single massive infusion of cash.

Answer: A

Communication & Mass Media

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Amy insisted that her group do the project "her way" or else she would refuse to participate and insult everyone else's ideas. In this case, Amy used __________ power

a. appointed b. legitimate c. competitive d. coercive

Communication & Mass Media

Proprietary research is

a. accessible to anyone b. not designed for public consumption c. typically sponsored by professional associations d. often published in scholarly journals

Communication & Mass Media