Mark Majors is Vice-President of Marketing at a large consumer products company. Augusta Sinclair is a new Advertising Manager. Salvador Pina is the chief salesperson. A reorganization is in progress
In order to follow the chain of command principle, which one of these structures
is NOT permissible?
A) Mark managing Augusta and Salvador in a separate department
B) Augusta managing Mark and Salvador
C) Mark managing Augusta and Salvador
D) Mark, Augusta, and Salvador all managed by separate individuals
B
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What will be an ideal response?
Which of the following is NOT true of author Philip Kotler?
A) He is a marketing guru. B) He is an advocate of integrated marketing communications. C) He dismisses the value of public relations in the marketing mix. D) He believes that public relations is a "fifth P" in the marketing mix.