Which of the following is NOT true of author Philip Kotler?
A) He is a marketing guru.
B) He is an advocate of integrated marketing communications.
C) He dismisses the value of public relations in the marketing mix.
D) He believes that public relations is a "fifth P" in the marketing mix.
C
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The cost of land typically includes the purchase price and all of the following costs except
a. grading, filling, draining, and clearing costs. b. street lights, sewers, and drainage systems cost. c. private driveways and parking lots. d. assumption of any liens or mortgages on the property
An owner has a house with a scenic view, but could lose the view if the adjoining property is developed. Which of the following actions should the owner take to preserve the view?
A. Have the adjoining property rezoned. B. Acquire a scenic easement from the adjoining property owner. C. File a lawsuit if the adjoining owner builds. D. Purchase title insurance.