Nintendo introduced the Wii home gaming system to older consumers in retirement homes for light exercise. Explain the kind of growth strategy Nintendo used
What will be an ideal response?
Market development strategies introduce existing products to new markets. This can mean reaching new customer segments within an existing geographic market, or it may mean expanding into new geographic areas. Nintendo's Wii target market was originally the young, game-playing consumer.
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A global marketing strategy where companies use the basic home-market communications strategy while adapting the product to local use or preference conditions is referred to as ________
A) product/communication extension B) product extension/communication adaptation C) product adaptation/communication extension D) product/communication adaptation
A retailer will substantially increase sales (but not shift sales from brand to brand) when many substitute goods are stocked
Indicate whether the statement is true or false