A global marketing strategy where companies use the basic home-market communications strategy while adapting the product to local use or preference conditions is referred to as ________
A) product/communication extension
B) product extension/communication adaptation
C) product adaptation/communication extension
D) product/communication adaptation
C
Business
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Which of the following does NOT conform to the rules of writing Internet news releases?
A) Limit subject line headers. B) Limit the length of the e-mail message. C) Remember readability. D) List several reporters on the "to" line.
Business
________ is a system of moral conduct and judgment that helps determine right and wrong
A) Ethics B) Management C) Leadership D) Business E) Organization
Business