According to a study cited in the textbook, inadequate management practices are associated with project failure. What is the percentage?

With reference to the three basic stages of the advertising response process, inducing trial for a product is an example of which of the following?

A) cognitive objectives B) affective objectives C) behavioral objectives D) post-purchase objectives

Which of the following is an example of a performance objective a sales manager might set for his sales force?

A) Each salesperson must call on three new prospects each week. B) Each salesperson should belong to a community service organization. C) Each salesperson should have at least $400,000 in net sales annually. D) Each salesperson must get at least one referral from each customer. E) Each salesperson must make a follow-up call within 48 hours of a sale.