With reference to the three basic stages of the advertising response process, inducing trial for a product is an example of which of the following?

Tour operators and wholesalers are heavily regulated at the national level, creating significant barriers to entry for new companies desiring to provide these services.

a. true b. false

A(n) ________ is a schematic model of alternatives available to the decision maker, along with their possible consequences

Fill in the blanks with correct word