Brand equity can be built by linking the brand to sources, such as channels of distribution, as well as to other brands

What types of metrics measure customer satisfaction?

A. Efficiency MIS metrics B. Effectiveness MIS metrics C. Both efficiency and effectiveness MIS metrics D. Both ROI and market share

Biopure is a company that manufactures and markets oxygen therapeutics. Its products are Hemopure for human use and Oxyglobin for animal use. Both have been developed as alternatives to red blood cell transfusions

Which of the following would be part of Biopure's internal environment? A) approval by the U.S. Food and Drug Administration to allow veterinarians to use Oxyglobin B) the global market for the raw materials needed to make Hemopure and Oxyglobin C) the patented manufacturing process that Biopure uses to produce Hemopure and Oxyglobin D) a competitor developing a similar product E) changes in patent law