Biopure is a company that manufactures and markets oxygen therapeutics. Its products are Hemopure for human use and Oxyglobin for animal use. Both have been developed as alternatives to red blood cell transfusions
Which of the following would be part of Biopure's internal environment?
A) approval by the U.S. Food and Drug Administration to allow veterinarians to use Oxyglobin
B) the global market for the raw materials needed to make Hemopure and Oxyglobin
C) the patented manufacturing process that Biopure uses to produce Hemopure and Oxyglobin
D) a competitor developing a similar product
E) changes in patent law
C
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Eliminating all nonessential marketing expenses and letting sales decline is one of the successful strategies for marketing products in the decline stage of their life cycle
Indicate whether the statement is true or false a. True b. False
Calculate the cost advantage index if the percentage cost of goods sold by the business is 40% and the average percentage cost of goods sold by its top three competitors are 50%, 60%, and 70%, respectively
A) 20 B) 40 C) 57 D) 67 E) 80