Eliminating all nonessential marketing expenses and letting sales decline is one of the successful strategies for marketing products in the decline stage of their life cycle

Indicate whether the statement is true or false
a. True
b. False

ANSWER: True

Some firms eliminate all nonessential marketing expenses and let sales decline as more and more customers discontinue purchasing products that are in the decline stage of their life cycle. It is one of the successful strategies for marketing products in the decline stage of the product life cycle.