A broker routinely places earnest money deposits in his personal account for overnight safekeeping. This practice is

All of the following are benefits of direct marketing for sellers EXCEPT ________.

A) efficiency in reaching markets B) price and program flexibility C) mass reach and frequency D) lower cost-per-contact E) efficiency in order processing

A ________ is an unstructured, direct, personal interview in which a single respondent is probed by a highly skilled interviewer to uncover underlying motivations, beliefs, attitudes, and feelings on a topic

A) focus group B) qualitative interview C) projective interview D) depth interview