A ________ is an unstructured, direct, personal interview in which a single respondent is probed by a highly skilled interviewer to uncover underlying motivations, beliefs, attitudes, and feelings on a topic

A large portion of marketing communication is focused on personal channels of communication

Indicate whether the statement is true or false

In terms of the basic types of retail locations, the traditional downtown business area found in most towns and cities is referred to as a ________

A) saturated trade area B) understored trade area C) lifestyle center D) shopping center E) central business district