All of the following are benefits of direct marketing for sellers EXCEPT ________.
A) efficiency in reaching markets
B) price and program flexibility
C) mass reach and frequency
D) lower cost-per-contact
E) efficiency in order processing
C) mass reach and frequency
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Which of the following BEST describes outdoor advertising?
a. It can be used to reach a narrow, selective target market. b. It is a flexible low-cost medium that can take many forms. c. It is not affected by noise. d. It is often used to sell specialty products.
In terms of advertising allocation, a pulsating schedule is best for products that have:
A) steady sales throughout the year B) peak seasons but do sell throughout the entire year C) peak seasons at certain times in the year and are not purchased at all during other times of the year D) a high level of fluctuating demand