Which of the following BEST describes outdoor advertising?
a. It can be used to reach a narrow, selective target market.
b. It is a flexible low-cost medium that can take many forms.
c. It is not affected by noise.
d. It is often used to sell specialty products.
Ans: b. It is a flexible low-cost medium that can take many forms.
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Which of the following is most useful for developing information that might lead to breakthrough products?
a. survey research b. focus groups c. conjoint studies d. customer visit programs e. concept tests
In an ________, individuals are taught that it is acceptable and desirable to be creative and to experiment with changing how the group does things
A) itemized role orientation B) iconographic role orientation C) individualized role orientation D) institutionalized role orientation