_____ attention is the tendency to focus on those things that we think will fulfill our needs or will be enjoyable

Why is the process of establishing shared organizational values difficult?

a. Each person has his/her own personal value system to guide behavior. b. Organizations are so diverse that it is almost impossible to get all members to have the same values. c. Values are established over a long period of time, which makes the process of determining them difficult. d. Values are temporary and therefore can never be accurately assessed.

The process of persuasion has five distinct stages:

awareness, interest, evaluation, trial, and a) adoption b) withdrawals. c) retirement. d) entertainment.