Why is the process of establishing shared organizational values difficult?

a. Each person has his/her own personal value system to guide behavior.
b. Organizations are so diverse that it is almost impossible to get all members to
have the same values.
c. Values are established over a long period of time, which makes the process of
determining them difficult.
d. Values are temporary and therefore can never be accurately assessed.

a

Communication & Mass Media

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What is Elmo's goal referred to as? a) Individual goa b) Group goal c) Organizational goal d) Process goal

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