Packaging hierarchy requires that at every level the name of an item must be ________ within the boundaries of the package

The essential objective of the drop-off survey is:

A) low cost because there is no mail-out expense. B) to gain a prospective respondent's cooperation. C) to minimize item omission bias. D) not to have to pay interviewers. E) to increase the speed of response.

Emotional appeals are popular because:

A) they are better at getting a viewer's attention than humor or sexuality B) rational appeals are often ignored C) they emphasize product features D) they often contain subliminal messages