The essential objective of the drop-off survey is:
A) low cost because there is no mail-out expense.
B) to gain a prospective respondent's cooperation.
C) to minimize item omission bias.
D) not to have to pay interviewers.
E) to increase the speed of response.
B) to gain a prospective respondent's cooperation.
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Which of the following about using compensation and communication as part of effective multi-channel marketing is FALSE?
A. Different channels must have policies that offer consistent reinforcement for the channel strategy. B. Information exchange can help channel members understand the logic behind the channel strategy. C. Channel members may sabotage new channel strategies if they do not ‘buy into the changes. D. The 3 Cs model of business strategy (customers, costs, competitors) is the basis for channel design. E. Multi-channel marketing will invite conflict, and compensation and communication can go a long ways towards solving that problem.
The controlling function of management includes which of the following?
A) resolving conflicts B) establishing strategy C) coordinating activities D) grouping tasks E) monitoring performance