Emotional appeals are popular because:
A) they are better at getting a viewer's attention than humor or sexuality
B) rational appeals are often ignored
C) they emphasize product features
D) they often contain subliminal messages
B
Business
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Describe how viral marketing works and discuss its relationship to MPR
What will be an ideal response?
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Which of the following statements is TRUE? Misleading advertising
A) occurs if the false statement is made to even only one member of the public B) occurs even is nobody is actually deceived by the ad C) is tested by determining if a credulous and inexperienced consumer would believe the ad D) can be an offence under the criminal matters or the civil reviewable matters section of the Competition Act E) All of the above statements are true
Business