An attribute of an entity in a table is called a ________

A marketing manager wants to have a strong two-way communication of ideas with customers and he considers it to be very important to directly ease customer confusion and persuade purchase. He does not care much about whether the cost per customer contact will be expensive. Based on the manager's consideration, ____________ will be the most appropriate promotional form.

A. Advertising B. Sales promotion C. Public relations D. Personal selling E. Direct marketing

Which of the following statements about the salesperson's perception of his or her role in the organization is true?

A. Because the salesperson is in a boundary position, he or she is more likely to experience role conflict and inaccuracy and less likely to experience role ambiguity B. Occupants of innovative roles experience less conflict than other organizational members because they can be flexible and because they perform their jobs independently C. Salespeople are said to be operating at the boundary of a firm because they are the most visible of all of the integrated marketing tools that an organization can use D. Occupants of innovative roles frequently face situations where they have no standard procedures or past experiences to guide them E. Because the salesperson is in a boundary position, he or she is less likely to experience role conflict than other members of the organization