A marketing manager wants to have a strong two-way communication of ideas with customers and he considers it to be very important to directly ease customer confusion and persuade purchase. He does not care much about whether the cost per customer contact will be expensive. Based on the manager's consideration, ____________ will be the most appropriate promotional form.

Acme Company is the largest employer in Arkansas. The CEO has determined that women are significantly underrepresented in the workplace. To remedy this problem the CEO instructed the Human Resources Manager to hire only females for the next year or until the underrepresentation problem is solved. Which of the following is correct?

A. This policy is a suggestion by the Affirmative Action Law of 1976 B. This policy is a quota system which is forbidden under Supreme Court precedents C. This policy is specifically forbidden by the Affirmative Action Law of 1976 D. This policy is specifically recommended by the EEOC.

HIPAA stands for Health Insurance Patient and Accountability Act

a. True b. False