A main objective of the “Wake Up and Smell the Bacon” campaign was to ______.
a. position the brand as organic
b. introduce the brand to new audiences
c. promote the brand over a competitor
d. extend the product to more recipe applications
c. promote the brand over a competitor
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A campus leader wants to persuade other students to jump in and participate in service projects in the community one Saturday a month. What is her persuasive goal?
a. to change values b. to motivate to action c. to strengthen beliefs d. to weaken attitudes
Answer the following statements true (T) or false (F)
1.With inferential statistics, we do not need large sample sizes as long as we are prepared to accept a known level of uncertainty in our projections from a sample. 2.Inferential statistics let us calculate a level of certainty when we project results from a sample to a wider population. 3.For a sampling distribution (the distribution of sample results), the standard deviation is called the standard error. 4.This range of possible values calculated for a particular level of confidence is called the confidence interval.