A main objective of the “Wake Up and Smell the Bacon” campaign was to ______.

a. position the brand as organic
b. introduce the brand to new audiences
c. promote the brand over a competitor
d. extend the product to more recipe applications

c. promote the brand over a competitor

Communication & Mass Media

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A campus leader wants to persuade other students to jump in and participate in service projects in the community one Saturday a month. What is her persuasive goal?

a. to change values b. to motivate to action c. to strengthen beliefs d. to weaken attitudes

Communication & Mass Media

Answer the following statements true (T) or false (F)

1.With inferential statistics, we do not need large sample sizes as long as we are prepared to accept a known level of uncertainty in our projections from a sample. 2.Inferential statistics let us calculate a level of certainty when we project results from a sample to a wider population. 3.For a sampling distribution (the distribution of sample results), the standard deviation is called the standard error. 4.This range of possible values calculated for a particular level of confidence is called the confidence interval.

Communication & Mass Media