Answer the following statements true (T) or false (F)

1.With inferential statistics, we do not need large sample sizes as long as we are prepared to accept a known level of uncertainty in our projections from a sample.
2.Inferential statistics let us calculate a level of certainty when we project results from a sample to a wider population.
3.For a sampling distribution (the distribution of sample results), the standard deviation is called the standard error.
4.This range of possible values calculated for a particular level of confidence is called the confidence interval.

1.TRUE
2.TRUE
3.TRUE
4.TRUE

Communication & Mass Media

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The AIDA approach is short for Attention, Interest, Demand, Action

Indicate whether the statement is true or false

Communication & Mass Media

According to the ELM, in order to engage in central route processing both ________ to do so are required

a. ability and motivation b. awareness and ability c. need for cognition and motivation d. heuristics and automatic connections

Communication & Mass Media