A campus leader wants to persuade other students to jump in and participate in service projects in the community one Saturday a month. What is her persuasive goal?
a. to change values
b. to motivate to action
c. to strengthen beliefs
d. to weaken attitudes
Answer: b
Communication & Mass Media
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A black week in television is
A) a week of programming by African-Americans. B) when no ratings are conducted. C) when a station goes off the air. D) a week without network programming.
Communication & Mass Media
Which is a television ratings sweeps month?
A) January B) March C) June D) February
Communication & Mass Media