The transfer price should be an amount between the market price and the variable cost

An especially effective promotional tool when a product concept is new or has a very small market share is known as _____.

A. sponsorship B. sweepstakes C. product sampling D. contests E. product tie-ins

________ is a business practice in which a buyer shapes a supplier's products and operations to satisfy its needs

A) Reciprocity B) Functionalization C) Reverse marketing D) Bottom-up marketing E) Crowdsourcing