An especially effective promotional tool when a product concept is new or has a very small market share is known as _____.

One of the best methods of determining how consumers feel about the perceived differences between competitive products or services is through:

A) survey research. B) perceptual mapping. C) histograms. D) analysis of sales results.

According to Table 11-3, there are five activities in a PERT project. What is the variance of the critical path?

A) 5.222 B) 4.222 C) 1.222 D) 0 E) 1.111