The direct quote in New York is .015 dollar per Pakistani rupee. The direct quote in Pakistan is 60
rupees per dollar. This imbalance in rates can be corrected by arbitrage.
A trader will ________
rupees in New York and ________ rupees in Pakistan, causing the direct quote in New York to
________.
A) sell; buy; decrease B) buy; sell; increase
C) sell; buy; increase D) buy; sell; decrease
B
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Which of the seven main metaphors in the ZMET reflects a sense of mastery, vulnerability, and well-being?
A) Balance B) Transformation C) Journey D) Container E) Control
In conducting ________, the company first identifies the major attributes that customers value and the importance customers place on these attributes. Next, it assesses its performance against competitors on those valued attributes
A) a customer value analysis B) benchmarking C) entrepreneurial marketing D) intrepreneurial marketing E) a customer lifetime value estimate