In conducting ________, the company first identifies the major attributes that customers value and the importance customers place on these attributes. Next, it assesses its performance against competitors on those valued attributes
A) a customer value analysis
B) benchmarking
C) entrepreneurial marketing
D) intrepreneurial marketing
E) a customer lifetime value estimate
A
Business
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Which of the following is true of a performance bonus?
A. It is designed to reward group performance. B. It should be re-earned by employees during each performance period. C. It is rolled into base pay and provided yearly or monthly. D. It lacks flexibility and hence it is less popular. E. It is not a one time reward in most of the cases.
Business
Which of the following concepts helps to explain why communication can fail?
A) Transmission B) Medium C) Barriers D) Encoding E) Interaction
Business