Common sense suggests that fear appeals are among the most potent appeals to audiences, but research has disproved this belief

The No Texting While Driving campaign organization shows a group of high school students a video taken during a car crash,from which three of four friends in the car were killed

The campaign group asks each student to take an oath and spread the message to save others'lives by joining the campaign as volunteers. What persuasion technique is used by the campaign group, and why? a. Fear arousal; it is very effective and attracts interest. b. Testimonial; to get real-time audience reactions c. Drama; because everyone likes a good story d. Compatibility; to reinforce the audience's predispositions

Explain how neurological differences in male and female brains may influence listening

What will be an ideal response?