The No Texting While Driving campaign organization shows a group of high school students a video taken during a car crash,from which three of four friends in the car were killed
The campaign group asks each student to take an oath and spread the message to save others'lives by joining the campaign as volunteers. What persuasion technique is used by the campaign group, and why?
a. Fear arousal; it is very effective and attracts interest.
b. Testimonial; to get real-time audience reactions
c. Drama; because everyone likes a good story
d. Compatibility; to reinforce the audience's predispositions
A
Communication & Mass Media
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The two general purposes of most public speeches are to _____ and to _____
Fill in the blank with the appropriate word.
Communication & Mass Media
Late in your preparation, you should make a rough sketch of the points you wish to include in your speech
Indicate whether the statement is true or false
Communication & Mass Media