In addition to other fees, franchisees must also pay royalties but only on net profits; in other words, no profits, no royalties

While developing an international advertisement campaign, which of the following is the first step of the process?

A. Compose and secure a budget based on what is required to meet goals. B. Specify the goals of the communication. C. Select effective media. D. Execute the campaign. E. Perform marketing research.

In the action section of the AIDA plan, what should be included in an application letter?

A) Salary range B) References C) Personal characteristics that apply to the targeted position D) A request for an interview E) Date you will follow up for an interview