While developing an international advertisement campaign, which of the following is the first step of the process?

A. Compose and secure a budget based on what is required to meet goals.
B. Specify the goals of the communication.
C. Select effective media.
D. Execute the campaign.
E. Perform marketing research.

Answer: E. Perform marketing research.

Business

You might also like to view...

The law that governs the relationships between nation-states is known as ________ law

A) private international B) public international C) international business D) international trade

Business

Under the Uniform Anatomical Gift Act,

a. an individual may indicate the desire to be an organ donor by putting a provision in his will. The provision will take effect after probate of the will. b. the willingness to be an organ donor may be indicated by signing an organ donation card in the presence of one disinterested witness. c. family members of a decedent have no right to make a gift of the decedent's organs if the decedent did not make an affirmative indication of the desire to be a donor during her lifetime. d. an effective donation may be made by an individual in a will or on a witnessed organ-donation card or by family members after the person's death as long as the person did not indicate a desire not to be a donor.

Business