In the action section of the AIDA plan, what should be included in an application letter?
A) Salary range
B) References
C) Personal characteristics that apply to the targeted position
D) A request for an interview
E) Date you will follow up for an interview
Answer: D
Explanation: D) The final paragraph of your application letter has two important functions: to ask the reader for a specific action (usually an interview) and to facilitate a reply. Offer to come to the employer's office at a convenient time or, if the firm is some distance away, to meet with its nearest representative or arrange a telephone or Skype interview.
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