Texbeer Company manufactures and distributes beer only in Texas. National Breweries
manufactures and distributes beer nationally, including in Texas.
National lowers its prices in
Texas, but nowhere else, selling its beer at below costs, to drive Texbeer out of business. Texbeer
sues for price discrimination. In this situation:
A) This is legal because of meeting the competition.
B) This is legal because of the changing conditions.
C) This is illegal primary line price discrimination.
D) This is illegal secondary line price discrimination.
E) This is illegal tertiary line price discrimination.
C
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Conceptual names:
A) capture the essence of the idea behind the brand B) contain recognizable words or word parts that imply what the company is about C) do not reflect the company's goods or services, but instead something that is unique, different, and memorable D) reveal what the company does
When preparing to be able to best respond to questions from the audience,
A) have friendly audience members ask predetermined questions. B) offer to meet after the presentation. C) prepare extra slides and handouts that will speak for you. D) learn about the audience and their concerns ahead of time. E) establish ground rules and don't respond to those who will not follow the rules.