Conceptual names:
A) capture the essence of the idea behind the brand
B) contain recognizable words or word parts that imply what the company is about
C) do not reflect the company's goods or services, but instead something that is unique, different, and memorable
D) reveal what the company does
B
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JK Developers and KL Designs, who are experts in architectural engineering, form a business agreement whereby they agree to work together for two years in order to complete the design of a planetarium. This is an example of a ________
A) franchise B) licensing agreement C) strategic alliance D) limited partnership
The tendency to attribute the behavior of others to internal causes and to attribute one's own behavior to external causes is known as ________
A) the fundamental attribution error B) the actor-observer effect C) the halo effect D) the self-serving error