An agent contacted an owner to see if they might want to sell the property. The agent said, "I think I can get you $250,000," which surprised the owner. The owner said, "Ok, and anything over that can be your commission." This is:
a) A really good deal for the agent and the agent should jump on it!
b) Only legal if the agent ran comps and can justify the $250,000 number.
c) A perfectly good way for agents to market themselves and get listings.
d) Is a net listing and could be grounds for disciplinary action against the agent.
Answer: d) Is a net listing and could be grounds for disciplinary action against the agent.
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A sales-oriented firm:
a. carefully identifies market segments. b. extensively uses relationship-marketing strategies. c. extensively uses personal selling and advertising. d. increases sales by creating customer value and satisfaction.
It is important that the image being projected by a company's marketing messages:
A) reinforce the competition's concept of the image B) accurately portray the firm and coincide with the goods and services being offered C) be consistent with what consumers already believe about the firm D) coincide with what competitors are doing