It is important that the image being projected by a company's marketing messages:
A) reinforce the competition's concept of the image
B) accurately portray the firm and coincide with the goods and services being offered
C) be consistent with what consumers already believe about the firm
D) coincide with what competitors are doing
B
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Which of the following transactions is represented by the diagram below?
A) A junkyard holds weekly sales where it sells its entire inventory.
B) A shoe store sells products to consumers.
C) A stay-at-home mom creates furniture for doll houses. When one piece is finished, she sells it on Amazon.com.
D) Netflix sells movies to consumers through its online downloading service.
Revenue is recognized when a customer's promise to pay exists, even if the company is not relatively certain that they will receive payment
Indicate whether the statement is true or false