Which of the following is NOT an example of a digital marketing channel?

Disintermediation occurs when product or service producers cut out intermediaries and sell directly to final buyers

Indicate whether the statement is true or false

A _______ is the supplier firm's repository for all relevant information about past and present customers

For each customer, it should contain transaction prices and profits from past orders, costs to serve, an estimate of the supplier's share of the customer's business, a forecast of potential sales, important customer firm characteristics, the names of buying team members and their roles in purchase decisions, previous account call reports, product or service applications, and relevant buying practices, policies, and patterns. (p. 338; Use of IT) a. customer relationship management (CRM) system b. customer database c. market database d. prospecting plan