A _______ is the supplier firm's repository for all relevant information about past and present customers
For each customer, it should contain transaction prices and profits from past orders, costs to serve, an estimate of the supplier's share of the customer's business, a forecast of potential sales, important customer firm characteristics, the names of buying team members and their roles in purchase decisions, previous account call reports, product or service applications, and relevant buying practices, policies, and patterns. (p. 338; Use of IT)
a. customer relationship management (CRM) system
b. customer database
c. market database
d. prospecting plan
b
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______________ Corporation - Corporation is called this by any state that is not its home state
Fill in the blank(s) with the appropriate word(s).
Of the following, which is the most important reason for a broker to maintain a trust fund account in addition to a regular business account?
a. To provide a means of control over the destiny of transactions being negotiated b. It is easier from an accounting point of view c. The bank is responsible for any loss to the trust fund account resulting from embezzlement d. The consequences which could occur should legal action be taken against the broker