Companies use secondary data, personal experience, and word of mouth to ________
A) identify competitors' target customers and strategies
B) identify competitors' target locations and market share
C) learn about their competitors' strengths and weaknesses
D) select competitors to attack or avoid
E) estimate competitors' sales projections
C
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Which of the following statements about the adopter categories is true?
A) More than 50 percent of the population is classified as late majority adopters. B) Early adopters are risk aversive. C) Early majority adopters are typically middle class and like to buy established products. D) Innovators are a much larger group than laggards. E) Late majority adopters are typically unconcerned about social acceptance.
A project has three paths. A-B-C has a length of 25 days. A-D-C has a length of 15 days. Finally, A-E-C has a length of 20 days. Which one of the following statements is TRUE?
A) A-D-C is the critical path. B) A-B-C has the most slack. C) The expected duration of this project is 25 days. D) The expected duration of this project is 25 + 15 + 20 = 60 days.