Which of the following statements about the adopter categories is true?
A) More than 50 percent of the population is classified as late majority adopters.
B) Early adopters are risk aversive.
C) Early majority adopters are typically middle class and like to buy established products.
D) Innovators are a much larger group than laggards.
E) Late majority adopters are typically unconcerned about social acceptance.
C
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A person would be allowed to purchase a residential property with no down payment (100% financing) through:
a. Cal Vet. b. FNMA. c. FHA. d. VA.
A company uses ________ to evaluate and shape long-term public opinion of the company and ________ to achieve specific marketing objectives by targeting consumers with product-focused messages
A) advertising; marketing public relations B) advertising; corporate public relations C) corporate public relations; marketing public relations D) corporate public relations; product placement E) marketing public relations; advertising