When designing a global compensation system, all of the following are important except
a. the local laws and regulations with regard to pay rates.
b. home laws and regulations.
c. adjusting compensation to match host-country nationals in poorer countries.
d. ensuring security measures are in place for expatriates.
Answer: c. adjusting compensation to match host-country nationals in poorer countries.
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A firm may try to pull its product through the channels by using _________________ to create consumer demand
Fill in the blank(s) with the appropriate word(s).
The ________ lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities
A) organizational plan B) strategic marketing plan C) corporate tactical plan D) corporate mission E) customer-value statement