A firm may try to pull its product through the channels by using _________________ to create consumer demand
Fill in the blank(s) with the appropriate word(s).
Ans: mass advertising
Business
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Which of the following comprises marketing communication activities in which a short-term incentive is offered to induce the purchase of a particular good or service?
a. promotion b. sales promotion c. advertising d. publicity
Business
Expectancy theory predicts that an employee will exert only a low level of effort if he or she perceives a strong relationship between effort and performance, performance and rewards, and rewards and personal goals.
a. true b. false
Business