Describe relevant data. Explain the importance of relevant data in an organizational context
What will be an ideal response?
Relevant data is data that directly pertains to both the context and the subject.
Considering context, a CEO needs data that is summarized to an appropriate level for his or her
job. A list of the hourly wage of every employee in the company is unlikely to be useful. More
likely, the CEO needs average wage information by department or division. A list of all
employee wages is irrelevant in this context.
Data should also be relevant to the subject at hand. If data about short-term interest rates is
required to find a possible line of credit, then a report that shows 15-year mortgage interest rates
is irrelevant.
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Describe outputs and outcomes in public relations research, and discuss their differences
What will be an ideal response?
Capability variety is the difference in how customers view an identical service outcome. What some customers might view as economical and thrifty others might view as cheap and poor value
Indicate whether the statement is true or false.c