Items that are not attached to the building that are the property of the tenant and can be relocated by the tenant at any time are known as ________

_____ have the longest product life cycles

a. Product categories b. Product items c. Individual brands d. New products

A marketer is interested in segmenting a business market based on technology and customer capabilities. These criteria illustrate which of the following major segmentation variables?

A) demographic variables B) purchasing approaches C) situational factors D) personal characteristics E) operating variables