_____ have the longest product life cycles
a. Product categories
b. Product items
c. Individual brands
d. New products
ANSWER: a
Product categories have the longest life cycles. A product category includes all brands that satisfy a particular type of need, such as shaving products, passenger automobiles, or soft drinks.
Business
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The only way a firm does not have real exchange risk is in the case of the firm that is ________
A) completely diversified internationally B) a net exporter C) a net importer D) completely domestic
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