Under current accounting practice, intangible assets are classified as
a. amortizable or unamortizable.
b. limited-life or indefinite-life.
c. specifically identifiable or goodwill-type.
d. legally restricted or goodwill-type.
Answer: b. limited-life or indefinite-life.
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When a company calculates ________, the company looks at how much profit it expects to make from a particular customer, including each purchase he will make from the company now and in the future
A) customer lifetime value B) customer relationship management C) utility D) the exchange function E) the marketing mix
Which of the following statements is (are) true regarding the net present value of a capital investment? I. Net present value does not consider time value of money. II. A positive net present value represents an increase in value to the firm
A) I only B) II only C) both I and II D) neither I nor II