A marketer is interested in segmenting a business market based on technology and customer capabilities. These criteria illustrate which of the following major segmentation variables?
A) demographic variables
B) purchasing approaches
C) situational factors
D) personal characteristics
E) operating variables
E
Business
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What document would most likely be related to the Consumer Price Index (or CPI)?
A. Residential lease B. Lease of multi-family dwelling C. Condominium CC&Rs D. Commercial lease
Business
Once they have determined the sampling unit, marketers must develop a sampling frame so that a small section in the target population has a greater chance of being sampled
Indicate whether the statement is true or false
Business